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My First Halloween
Skip itA small market ($3K/yr) — this niche doesn't clear our bar today.
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great40%top-5 click share — an open shelf
Avg price
Good$13.74avg listing price — sweet spot $15–$100
Review moat
Good926.95avg incumbent reviews — the moat a new listing must climb
Growth
Good+40.0%90-day search growth — must beat 0% to launch
Price range
Okay$5.85–$21.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.4%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$3K$3K/yr · 73K searches