22
my first easter
Skip itSoft demand (-96.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Good717.86avg incumbent reviews — the moat a new listing must climb
Avg price
Good$11.97avg listing price — sweet spot $15–$100
Price range
Okay$6.20–$19.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Competition
Bad92%top-5 click share — a locked-up shelf
Market size
Bad$6K$6K/yr · 80K searches
Growth
Bad-96.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand