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Munro Shoes
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$135.08avg listing price — sweet spot $15–$100
Growth
Good+24.2%90-day search growth — must beat 0% to launch
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Price range
Okay$9.82–$212.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,632.15avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.1%return rate — above 5% kills the launch gate
Market size
Bad$34K$34K/yr · 134K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale