54
Mrs Roper Wig
Worth a lookShows a thin review moat (144 avg reviews), but high returns (7.0%) keeps it on the watch list.
Review moat
Great143.53avg incumbent reviews — the moat a new listing must climb
Avg price
Great$21.52avg listing price — sweet spot $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Price range
Great$8.51–$45.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great40%top-5 click share — an open shelf
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+13.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$124K$124K/yr · 126K searches
Returns
Bad7.0%return rate — above 5% kills the launch gate