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Mrs Roper Caftan
Skip itHigh returns (10.2%) — this niche doesn't clear our bar today.
Avg price
Incredible$27.14avg listing price — sweet spot $15–$100
Price range
Incredible$17.61–$47.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good842.64avg incumbent reviews — the moat a new listing must climb
Market size
Okay$238K$238K/yr · 332K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Returns
Bad10.2%return rate — above 5% kills the launch gate
Signals High Returns