50
Mr and Mrs Shirts
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but a small market ($20K/yr) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Avg price
Great$18.36avg listing price — sweet spot $15–$100
Price range
Great$7.23–$45.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good713.64avg incumbent reviews — the moat a new listing must climb
Growth
Good+24.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Okay4.6%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$20K$20K/yr · 171K searches
Signals No Dominant Brand