32
Movado
Skip itPricing outside the sweet spot ($500.20 avg) — this niche doesn't clear our bar today.
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Market size
Okay$262K$262K/yr · 655K searches
Growth
Okay+11.6%90-day search growth — must beat 0% to launch
Review moat
Okay2,841.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.2%return rate — above 5% kills the launch gate
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad$14.28–$1427.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Avg price
Bad$500.20avg listing price — sweet spot $15–$100