38
Mothman Onesie
Skip itA small market ($5K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$33.60avg listing price — sweet spot $15–$100
Price range
Incredible$19.74–$43.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great209.52avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad6.4%return rate — above 5% kills the launch gate
Growth
Bad-16.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$5K$5K/yr · 75K searches
Signals High Returns