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Moth Wings
Worth a lookShows a thin review moat (277 avg reviews), but weak search conversion (0.9%) keeps it on the watch list.
Review moat
Great277.23avg incumbent reviews — the moat a new listing must climb
Avg price
Great$19.59avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$9.23–$34.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+58.7%90-day search growth — must beat 0% to launch
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Bad$74K$74K/yr · 403K searches
Returns
Bad6.9%return rate — above 5% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Signals High Returns