45
Morse Code Necklace
Skip itSoft demand (-31.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.20avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$8.74–$54.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good715.96avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$67K$67K/yr · 168K searches
Growth
Bad-31.7%90-day search growth — must beat 0% to launch