36
moomin
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible18.2avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$20.54avg listing price — sweet spot $15–$100
Price range
Great$11.60–$38.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$94K$94K/yr · 379K searches
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier