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61

Mood Rings

Worth a look

Shows beatable incumbent ratings (4.1★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 54Growth 23Conversion 19Competition 79Returns 67Price range 83Avg price 89Brand share 76Review moat 70Quality gap 89

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great$20.52

avg listing price — sweet spot $15–$100

Price range

Great$5.08–$104.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great36%

top-5 click share — an open shelf

Brand share

Great59%

top-5 brand share — no brand owns this niche

Review moat

Good709.47

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.3%

return rate — above 5% kills the launch gate

Market size

Good$361K

$361K/yr · 1.2M searches

Growth

Bad-3.4%

90-day search growth — must beat 0% to launch

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Reviews