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Monster Costume
Worth a lookShows a sweet-spot price point ($32.44 avg), but high returns (11.5%) keeps it on the watch list.
Avg price
Incredible$32.44avg listing price — sweet spot $15–$100
Price range
Incredible$16.30–$44.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Growth
Good+44.8%90-day search growth — must beat 0% to launch
Review moat
Good1,062.13avg incumbent reviews — the moat a new listing must climb
Market size
Bad$15K$15K/yr · 173K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad11.5%return rate — above 5% kills the launch gate