33
Moms Favorite Sweatshirt
Skip itA small market ($7K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$29.44avg listing price — sweet spot $15–$100
Price range
Great$12.15–$95.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,188.5avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-17.8%90-day search growth — must beat 0% to launch
Returns
Bad8.1%return rate — above 5% kills the launch gate
Market size
Bad$7K$7K/yr · 14K searches