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Momo Mask
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Review moat
Great233.55avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.47avg listing price — sweet spot $15–$100
Price range
Great$7.48–$40.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+32.5%90-day search growth — must beat 0% to launch
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Returns
Bad5.7%return rate — above 5% kills the launch gate
Competition
Bad82%top-5 click share — a locked-up shelf
Market size
Bad$13K$13K/yr · 43K searches