50
Modal Mens Underwear
Worth a lookShows a sweet-spot price point ($33.43 avg), but a small market ($20K/yr) keeps it on the watch list.
Avg price
Incredible$33.43avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Price range
Great$10.05–$77.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Growth
Good+39.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad4,840avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$20K$20K/yr · 101K searches