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Moana Wig
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Review moat
Great210.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$19.34avg listing price — sweet spot $15–$100
Price range
Great$10.07–$44.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Growth
Okay+14.6%90-day search growth — must beat 0% to launch
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Returns
Bad8.7%return rate — above 5% kills the launch gate
Market size
Bad$22K$22K/yr · 23K searches