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Mma Shorts
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Avg price
Incredible$27.15avg listing price — sweet spot $15–$100
Price range
Incredible$15.07–$63.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,459.74avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$127K$127K/yr · 648K searches
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Returns
Bad5.5%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals High Returns