33
Mizzen and Main
Skip itHigh returns (12.0%) — this niche doesn't clear our bar today.
Avg price
Great$61.03avg listing price — sweet spot $15–$100
Price range
Good$15.48–$132.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,485.83avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Bad-33.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$7K$7K/yr · 38K searches
Returns
Bad12.0%return rate — above 5% kills the launch gate