49
Mittens
Skip itSoft demand (-90.3% this quarter) — this niche doesn't clear our bar today.
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Market size
Good$596K$596K/yr · 1.9M searches
Price range
Good$4.68–$31.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.14avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,485.17avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Returns
Okay4.8%return rate — above 5% kills the launch gate
Growth
Bad-90.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand