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Mira Costume Kids
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Avg price
Incredible$38.93avg listing price — sweet spot $15–$100
Review moat
Great124.62avg incumbent reviews — the moat a new listing must climb
Price range
Great$13.61–$94.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Good$484K$484K/yr · 1.9M searches
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Growth
Bad-21.1%90-day search growth — must beat 0% to launch
Returns
Bad9.3%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale