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Mint and Lily
Worth a lookShows a sweet-spot price point ($35.05 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$35.05avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Price range
Great$9.98–$84.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Review moat
Good508.66avg incumbent reviews — the moat a new listing must climb
Growth
Good+31.3%90-day search growth — must beat 0% to launch
Market size
Okay$241K$241K/yr · 588K searches
Returns
Okay3.9%return rate — above 5% kills the launch gate
Brand share
Bad93%top-5 brand share — brand-locked demand
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale