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Minion Costume Toddler
Skip itHigh returns (8.1%) — this niche doesn't clear our bar today.
Avg price
Incredible$23.22avg listing price — sweet spot $15–$100
Review moat
Great339avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.17–$45.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$62K$62K/yr · 166K searches
Returns
Bad8.1%return rate — above 5% kills the launch gate