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Mike Wazowski Costume
Skip itHigh returns (13.8%) — this niche doesn't clear our bar today.
Avg price
Incredible$31.79avg listing price — sweet spot $15–$100
Price range
Great$13.32–$111.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Growth
Good+36.0%90-day search growth — must beat 0% to launch
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Okay1,553.04avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$67K$67K/yr · 839K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad13.8%return rate — above 5% kills the launch gate
Signals High Returns