44
Miffy
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great166.5avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.53avg listing price — sweet spot $15–$100
Price range
Good$6.61–$29.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$343K$343K/yr · 3.2M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals Low Review Barrier