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Midi Floral Dress
Skip itHigh returns (18.8%) — this niche doesn't clear our bar today.
Competition
Incredible8%top-5 click share — an open shelf
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Avg price
Incredible$44.05avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good951.59avg incumbent reviews — the moat a new listing must climb
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Price range
Bad$9.79–$638.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$33K$33K/yr · 678K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad18.8%return rate — above 5% kills the launch gate