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Michael Kors
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Market size
Incredible$2.4M$2.4M/yr · 7.6M searches
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Good$110.10avg listing price — sweet spot $15–$100
Review moat
Good1,335.22avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Price range
Okay$14.18–$294.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.8%return rate — above 5% kills the launch gate
Brand share
Bad96%top-5 brand share — brand-locked demand
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale