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Mia Wallace Wig
Skip itHigh returns (13.5%) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$18.41avg listing price — sweet spot $15–$100
Price range
Good$10.84–$24.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,070.5avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Bad82%top-5 click share — a locked-up shelf
Growth
Bad-34.3%90-day search growth — must beat 0% to launch
Market size
Bad$24K$24K/yr · 28K searches
Returns
Bad13.5%return rate — above 5% kills the launch gate
Signals High Returns