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Messi Costume
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Avg price
Great$22.11avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Price range
Great$6.88–$77.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great294.35avg incumbent reviews — the moat a new listing must climb
Returns
Good2.9%return rate — above 5% kills the launch gate
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Growth
Okay+18.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$30K$30K/yr · 147K searches