47
Merrell
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Great$82.82avg listing price — sweet spot $15–$100
Market size
Good$656K$656K/yr · 2.7M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+14.8%90-day search growth — must beat 0% to launch
Price range
Okay$35.77–$189.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad4,433.79avg incumbent reviews — the moat a new listing must climb
Returns
Bad10.4%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale