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Mermaid Skirt
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but high returns (18.1%) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Avg price
Incredible$25.51avg listing price — sweet spot $15–$100
Review moat
Great281.36avg incumbent reviews — the moat a new listing must climb
Price range
Great$10.05–$112.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+27.0%90-day search growth — must beat 0% to launch
Market size
Bad$51K$51K/yr · 572K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Returns
Bad18.1%return rate — above 5% kills the launch gate