50
Mermaid Purse
Worth a lookShows a sweet-spot price point ($21.34 avg), but a small market ($35K/yr) keeps it on the watch list.
Avg price
Great$21.34avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Price range
Great$4.46–$48.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good751.46avg incumbent reviews — the moat a new listing must climb
Growth
Good+35.1%90-day search growth — must beat 0% to launch
Brand share
Good70%top-5 brand share — brands hold most of the demand
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$35K$35K/yr · 117K searches