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Merino Wool Dress Socks
Skip itSoft demand (-21.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$23.69avg listing price — sweet spot $15–$100
Price range
Great$9.69–$54.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great30%top-5 click share — an open shelf
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Okay3,910.1avg incumbent reviews — the moat a new listing must climb
Market size
Bad$74K$74K/yr · 91K searches
Growth
Bad-21.1%90-day search growth — must beat 0% to launch