53
Merino Wool Bra
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but high returns (12.2%) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Incredible$35.55avg listing price — sweet spot $15–$100
Price range
Great$9.79–$89.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+56.6%90-day search growth — must beat 0% to launch
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay2,025.43avg incumbent reviews — the moat a new listing must climb
Market size
Bad$30K$30K/yr · 357K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad12.2%return rate — above 5% kills the launch gate