35
Merida Costume
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$25.73avg listing price — sweet spot $15–$100
Price range
Great$9.01–$50.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Returns
Okay4.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,207.09avg incumbent reviews — the moat a new listing must climb
Growth
Bad-22.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$10K$10K/yr · 123K searches