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Mens Wig
Skip itHigh returns (9.3%) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$18.04avg listing price — sweet spot $15–$100
Price range
Good$10.95–$23.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Good1,392.71avg incumbent reviews — the moat a new listing must climb
Market size
Good$325K$325K/yr · 1.3M searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Bad-13.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Returns
Bad9.3%return rate — above 5% kills the launch gate
Signals High Returns