62
Mens Swim Trunks
Worth a lookShows a $3.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$3.2M$3.2M/yr · 16.4M searches
Competition
Great27%top-5 click share — an open shelf
Avg price
Great$20.05avg listing price — sweet spot $15–$100
Growth
Great+84.9%90-day search growth — must beat 0% to launch
Price range
Great$9.35–$32.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,496.2avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.0%return rate — above 5% kills the launch gate
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Signals High Returns