65
mens shirts
Launch itA $6.5M/yr market growing +26.3% this quarter with returns at 5.0% — clears our launch bar.
Market size
Incredible$6.5M$6.5M/yr · 46.1M searches
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Avg price
Great$21.50avg listing price — sweet spot $15–$100
Price range
Great$8.70–$95.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+26.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay5.0%return rate — above 5% kills the launch gate
Review moat
Bad18,180.43avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand