39
Mens Sherpa Jacket
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Avg price
Incredible$35.04avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Price range
Great$11.46–$102.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,635.2avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Returns
Bad6.7%return rate — above 5% kills the launch gate
Market size
Bad$54K$54K/yr · 408K searches
Growth
Bad-36.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals High Returns