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Mens Quilted Jackets
Skip itSoft demand (-57.3% this quarter) — this niche doesn't clear our bar today.
Price range
Incredible$32.36–$98.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$67.69avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,782.47avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay$124K$124K/yr · 2.0M searches
Returns
Bad10.3%return rate — above 5% kills the launch gate
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-57.3%90-day search growth — must beat 0% to launch