40
Mens Long Winter Coat
Skip itSoft demand (-67.9% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Great$66.98avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,955.09avg incumbent reviews — the moat a new listing must climb
Price range
Okay$19.08–$226.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$18K$18K/yr · 197K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-67.9%90-day search growth — must beat 0% to launch
Returns
Bad18.2%return rate — above 5% kills the launch gate