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Mens Fleece Vest
Skip itSoft demand (-73.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$27.28avg listing price — sweet spot $15–$100
Price range
Incredible$18.18–$37.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,649.84avg incumbent reviews — the moat a new listing must climb
Market size
Bad$70K$70K/yr · 545K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-73.3%90-day search growth — must beat 0% to launch
Returns
Bad12.9%return rate — above 5% kills the launch gate
Signals High Returns