43
Mens Face Mask
Skip itSoft demand (-26.1% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Good$14.39avg listing price — sweet spot $15–$100
Price range
Good$6.21–$27.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Okay$151K$151K/yr · 388K searches
Review moat
Bad7,045.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-26.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand