33
Men Cardigan
Skip itSoft demand (-43.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$35.52avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Okay$12.64–$253.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,235.5avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.6%return rate — above 5% kills the launch gate
Market size
Bad$39K$39K/yr · 463K searches
Growth
Bad-43.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Signals High Returns