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Maui Jim Lighthouse Sunglasses
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+116.1%90-day search growth — must beat 0% to launch
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$144.92avg listing price — sweet spot $15–$100
Review moat
Good1,124.06avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Price range
Okay$24.42–$223.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.9%return rate — above 5% kills the launch gate
Market size
Bad$48K$48K/yr · 9K searches
Brand share
Bad100%top-5 brand share — brand-locked demand