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Maui Hook
Skip itA concentrated shelf (top 5 take 68% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$81.28avg listing price — sweet spot $15–$100
Review moat
Good986.46avg incumbent reviews — the moat a new listing must climb
Market size
Good$354K$354K/yr · 153K searches
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Price range
Okay$6.75–$258.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.4%return rate — above 5% kills the launch gate
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Signals High Price