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Maui Costume Kids
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Review moat
Great154.98avg incumbent reviews — the moat a new listing must climb
Avg price
Great$21.48avg listing price — sweet spot $15–$100
Price range
Great$7.71–$88.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Returns
Bad8.9%return rate — above 5% kills the launch gate
Market size
Bad$29K$29K/yr · 125K searches