50
Maternity Work Pants
Worth a lookShows a sweet-spot price point ($28.14 avg), but high returns (11.7%) keeps it on the watch list.
Avg price
Incredible$28.14avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Price range
Great$9.41–$57.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Good731.34avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$298K$298K/yr · 1.3M searches
Growth
Bad-23.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Returns
Bad11.7%return rate — above 5% kills the launch gate