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Maternity Tights
Skip itSoft demand (-71.9% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$18.33avg listing price — sweet spot $15–$100
Price range
Great$9.26–$35.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay1,680.24avg incumbent reviews — the moat a new listing must climb
Market size
Bad$58K$58K/yr · 281K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Returns
Bad8.3%return rate — above 5% kills the launch gate
Growth
Bad-71.9%90-day search growth — must beat 0% to launch