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Maternity Thong
Skip itA small market ($44K/yr) — this niche doesn't clear our bar today.
Avg price
Great$22.14avg listing price — sweet spot $15–$100
Price range
Great$8.47–$34.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.7%return rate — above 5% kills the launch gate
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Okay+0.0%90-day search growth — must beat 0% to launch
Review moat
Bad5,209.37avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$44K$44K/yr · 146K searches